Up the Injunction (Part II)

 Or, Idea-Killing Zombies in the Training Room. People resist new ideas because, well, because. Marketing has a lot to teach us in this area.


When you're working with organisations, the kind of injunctions (see earlier post), idee fixe or plain-old negativity you have to deal with tends to be rooted in resistance to change.

Everybody resists change, it's a part of who we are and what we do. Except for those who don't resist change because of who they are and what they do. The point here is that your attitude toward change is unlikely to entirely conscious.

Some people seek change. Some don't. There's no good or bad here. (Incidentally, it's worth noting many of us wouldn't have jobs if this weren't the case.)

Here's an idea for dealing with injunctions from Idea Sandbox, a company that helps you think-up great ideas:

The fact that Idea Sandbox are a involved in marketing is interesting because there's a lot they have to teach people involved in learning. Here's a very interesting discussion on learning from marketing (and games) over at Cammy Bean's blog, particularly on the idea of creating a Learning Campaign:

We don’t typically create the new tools in eLearning – that innovation is happening in other places – e.g., marketing.

Marketers are REALLY good at understanding who their target audience is.

 I'm going to look at learning and marketing over the next month or so with posts on the Crossing the Chasm, Walt Disney and the Invisible, Permission vs Interruption and Branding. I'm also going to take one more look at injunctions in Zombie Trainers on PowerPoint.